What is Taco Tuesday? | The US Sun

May 2024 · 3 minute read

MANY know how to celebrate Taco Tuesday when it comes around every week, but fewer know the history behind the celebration.

Every week many people look forward to their weekly indulgence of their favorite tacos, often at a discounted price on Taco Tuesday.

What is Taco Tuesday?

To most the answer is simple: Taco Tuesday is a day to eat tacos at a discounted price. However, the history of the taco day is a bit more complicated than some may think.

Celebrated all across the US from Los Angeles to rural parts of the country, this food holiday is a beloved one for most.

Some may wonder why it is specifically Taco Tuesday and not any other day of the week. In fact, Taco Tuesday® was trademarked in 1989 by Mexican restaurant chain Taco John's.

Taco John's may not be as well known as some other chains like Taco Bell because it is based in Wyoming and its other locations only exist in the Mid West portion of the US.

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Their website reads, "Ever hear of Taco Tuesday®? We started it! We even trademarked it. That’s how seriously we take tacos."

The chain has even threatened legal action to other restaurants using the phrase. Some people argue that it is ubiquitous to trademark such a phrase as Taco Tuesday.

Thrillist reports that attempting to pinpoint the exact creator of the phrase is sure to send you on long spiral of hearsay and claims that Taco John's "doesn't know what it's talking about."

In fact, they addressed how Taco John's was not the first Mexican chain to offer Taco Tuesday specials.

"That honor went to Baker's Drive-Thru, which operates in California's Inland Empire to this day and advertised a taco special on Tuesday as early as 1967. Their first Taco Tuesday campaign seems to date to 1976. “Why are Tuesdays special?” read an ad in the November 2, 1976, edition of the Progress Bulletin in Pomona. "They're TACO TUESDAYS at Baker's.”"

How is Taco Tuesday celebrated?

Many acknowledge Taco Tuesday on a weekly basis and celebrate by eating the popular Mexican food at their local restaurants or chains with the best deals.

Taco Tuesdays are often accompanied by margarita specials and other combination deals.

Not to be confused with National Taco Day which was on Monday Oct. 4 this year.

Most restaurants offer a Taco Tuesday special every week.

Where can you get the best Taco Tuesday deals?

Many chains offer Taco Tuesday deals across the US, some restaurants like Rubio's offers specials on a weekly basis.

Rubio's Taco Tuesday begin after 2.30pm and include The Original Fish Taco® for $1.75, The Fish Taco Especial for $2, and the Shrimp Trio for $7.99. Location prices may vary.

Although not a Taco Tuesday special but a taco special nonetheless, on Nov. 4 Taco Bell will be giving away free Doritos® Locos Tacos all day.

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Local restaurants typically also offer their own Taco Tuesday deal, like the Southern California chain El Torito. On Tuesdays starting at 3pm they offer $2.99 made-to-order tacos with handmade tortillas.

From 3pm - 1pm Del Taco also offers their own Taco Tuesday where you can get three value tacos for $1.49.

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